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August 22, 2016

Growing Your Business Using Social Media

How to Grow Your Business Using Social Media

In today’s market, harnessing the power of social media is a must if you want to grow your vacation home rental business and grow your brand. From my Instagram posts to my Twitter announcements, I have found that there is no end to the new opportunities that a carefully managed social media campaign can bring. With this in mind, any entrepreneur or aspiring entrepreneur who has yet to try out the power of social media needs to start working on creating a stronger online presence. It’s something that I have seen bring great value to my own business and great value to others I have worked with in the market.Facebook-Twitter-LinkedIn-Pinterest-Google-Plus-275x130

The term “Social Media” has entered that rare stratosphere of fame and recognition normally reserved for rock stars and Presidents. Now, rock stars and Presidents bow to the power of social media.

But what does “social media marketing” truly mean, and how can we use it’s dominance on the world scene to grow our businesses?

Real social media marketing takes time and dedication. Growing Your Vacation Rental Business using social media in today’s market is a must. Nobody likes to have vacancies when other rentals are booking up. Harnessing the power of social media is a must if you want to keep growing vacation home bookings.

If you’re new to social media marketing you might believe that a few blog posts, daily, random status updates, and a healthy number of “followers” and “likes” are going to magically grow your business.

The truth is: this stuff takes real planning and dedication.

Grow Your Social Media Presence the Right Way – Here are some notes:
  1. Identify Goals and Objectives
  2. Let Them Know you are Human
  3. Understand Their Needs
  4. Include the Icons on Your Website
  5. Link Your Profile to Your Website
  6. Share with Everyone
  7. Create an Integrated Social Media Strategy
  8. Produce Valuable Content

Serious online marketers know that in order to harness the power of social media you need to incorporate a deliberate mixture of:

Listening to your audience
Sharing your relevant message
Enabling others to share your relevant message
And what do you share, and hope that others will? Content.

There is no such thing as effective social media marketing without content.

Your social media strategy originates from your solid content marketing strategy. Great content gets people to share, and that sharing widens your audience to a whole new world of potential fans, friends, and customers.

Whether you’re a large business or a lone entrepreneur, social media marketing can be the most inexpensive and powerful marketing tool in your arsenal to build the trust and authority that — in the best case — helps exponentially grow your business.

 

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